popchips Roadshow

Provided a turnkey sampling experience at carefully selected Costco locations. Uniquely branded snack shacks drew attention to Energetic brand ambassadors who engaged with consumers by sampling and educating snack enthusiasts on a variety of popchips flavors to drive trial and connection to the brand.

Objective

Develop brand loyalty for popchips through a unique sampling experience.

Results

• Drove trial at 43 stores in 3 major markets
  including Southern California, the Northeast, and Hawaii.
• Immediate sales increase across all stores.
• Total Impressions: 609,964
• Total Samples: 100,000