Maggi

Fiesta Broadway

Dos Manos positioned Maggi as a brand committed to the needs of the Hispanic people by executing Maggi,”Tu sabor Latino,” which included a premium distribution tent, a stage with an emcee conducting interactive activities, balloon distribution, a raffle every 60 minutes, pictures with the Maggi mascot, and cooking tips from a professional cook.

Objective

To associate the audience more with the Maggi brand while generating a buzz and awareness of Maggi “Sorteo Maggi Quinceañera” and the opportunities Maggi gives to their consumers.

Result

• 325,000 brand impressions were made
• More than 37,000 promotional items were distributed during this one day event.