Share a Smile Tour
A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.
To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:
- Reinforces the new brand creative
- Brings the “share a smile” brand essence to life
- Generates viral reach beyond the experience
- Drive retail sales of Little Debbie cupcakes in activation markets.