Little Debbie
Share a Smile Tour


A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.


To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:

  • Reinforces the new brand creative
  • Brings the “share a smile” brand essence to life
  • Generates viral reach beyond the experience
  • Drive retail sales of Little Debbie cupcakes in activation markets.