Little Debbie
Share a Smile Tour

A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.

Objective

To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:

• Reinforces the new brand creative
• Brings the “share a smile” brand essence to life
• Generates viral reach beyond the experience
• Drive retail sales of Little Debbie cupcakes in activation markets.