The Makai Team Is Now Running AI Smart Glasses

We just changed how we capture consumer reactions at the point of sale. makai is now running Ray-Ban Meta smart glasses across our live activations. Our goal is to stop guessing what happens when a consumer interacts with a product and start seeing it directly.

Hands-free capture means our team keeps engaging consumers naturally. Meanwhile, the reporting engine watches, listens, and logs everything in the background. AI reads the tone, phrasing, and dwell time on consumer interactions. It then rolls all of that information into a live sentiment score that moves hour by hour.

Knowing how someone feels about a product the second they taste it is the whole game. It is never about a survey three days later or a brand tracker next quarter. The real value is in the actual moment of trial.

We watch for the pause before they swallow, the eyes that flick back to the can, or the sentence that trails off into a customer stating the product is actually good. Our field teams have always caught those moments during activations. But they have never been able to hold onto them or document them at scale. We needed a way to capture these real reactions without interrupting the flow of the experience.

The technical integration happens seamlessly before the consumer ever arrives. The process follows three specific steps.

First, the field lead pairs the glasses to the makai app before the doors open. Second, the glasses stream point-of-view video and audio into the program's private feed. Third, the portal shows a LIVE badge the moment capture starts on-site.

This setup feeds directly into our reporting systems. The team on the ground remains completely focused on the interaction rather than holding a clipboard or a tablet.

You are not waiting for a post-event survey to find out how people felt. You are watching the interaction live as it happens. Because we have this immediate visibility, we are adjusting the activation while it is still running.

This completely changes how we track marketing events. If the wrong flavor is leading the sampling block, we shift the talk track immediately. If sentiment is dipping at a specific site, we rotate our staff or change the approach.

This dynamic adjustment is what experiential marketing has always promised. The goal is to read people, respond, and adapt in real time. Now we have the actual data to prove it happened. Maintaining this level of operational excellence makes for a pretty good day at the office.

We are bringing this technology to new programs right now. Spots are limited as we roll out the hardware to our field leads. If you are a brand that wants to know exactly how consumers feel the moment they try your product, it is time to connect. Book a strategy call with our team.