A mobile VIP lounge that brought beauty and style to the desert, turning every mile into a shareable moment.
Refinery29 & Smashbox – Two trend-setting brands joined forces at Coachella to elevate the festival experience with a custom-built VIP Lounge on wheels, blending beauty, style, and modern design with festival freedom.
We transformed a vintage Ultra Van into a head-turning mobile VIP lounge, retrofitted with a chic modern interior bursting with color and creativity.
Inside, guests discovered a curated beverage bar, charging station, and a vanity with a magnetic makeup display, creating the perfect blend of relaxation and glam.
Our exclusive shuttle service transported Refinery29 and Smashbox VIPs to festival events and parties — turning every ride into a shareable experience and every stop into brand theater.
260,000+ vehicle impressions across the festival grounds and connected parties and events
1,200+ VIP guests experienced the mobile beauty and style lounge
7-figure social media reach across Instagram, X, YouTube, and Facebook — amplified by top music, fashion, and lifestyle outlets
A stylish collision of beauty, creativity, and culture, where every mile turned into a moment worth capturing. 💋
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
