Live in-store demos that turned plant-based curiosity into conversion and made healthy eating craveable.
Pulmuone: Asian Inspired Foods – The brand brought its PlantSpired line to life through a nationwide Costco sampling tour, introducing shoppers to bold, plant-based flavors crafted for modern, healthy lifestyles.
Over four weeks and multiple markets, we turned Costco aisles into live tasting experiences — serving up three sizzling PlantSpired skillet meals fresh from the pan.
Our teams combined efficiency with flair, wearing branded apparel and staging sleek setups featuring pull-up banners, table wraps, and on-table POS.
Each activation delivered more than samples — it created curiosity, conversation, and conversion by showing just how craveable plant-based eating can be.
More than 65,000 samples were shared, achieving an impressive 18% sold-to-sale rate. Customer feedback across all locations was overwhelmingly positive, driving brand recognition and new consumer adoption. A flavorful proof that plant-based can be both delicious and mainstream.
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
