A 21-market roadshow that spread joy, sweetness, and smiles through cupcakes and real moments nationwide.
Little Debbie – The iconic snack brand hit the road with its “Share a Smile” National Tour, a 21-market journey designed to spread joy, sweetness, and smiles across America through live, face-to-face brand moments.
We took Little Debbie’s feel-good brand energy nationwide — rolling out a 21-market mobile tour with a custom-branded truck, trailer, and a fleet of eye-catching Cupcake Smart Cars.
At each stop, our brand ambassadors shared smiles (and cupcakes) at retail activations, community events, and special appearances.
The setup flexed to fit every environment — from dome tents and sampling tables to interactive activities — ensuring every engagement felt personal, playful, and unmistakably Little Debbie.
The tour connected coast to coast with 224,534 cupcakes shared and more than 2.4 million brand impressions.
The buzz continued online and on-air — generating 9,500 photos, 340 videos, and coverage from three major local TV stations.
A true traveling celebration of sweetness, smiles, and snack-time nostalgia.
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
