A beach-inspired activation that brought the aloha spirit to thousands of festivalgoers.
Kona Brewing Co. – The brand activated its Kona Big Wave campaign as a sponsor of the Santa Monica Pier 360 Festival, a two-day celebration of beach culture featuring ocean sports, live music, and coastal fun.
We brought the island vibe to the Santa Monica Pier 360 Festival, transforming a simple beer sponsorship into a laid-back beach escape.
Festivalgoers grabbed a cold Kona brew, snapped photos under sun-drenched banners, and chilled in our branded hangout zone — complete with giveaways and flower leis that spread pure aloha energy.
From setup to tear-down, our team handled every on-site detail to make sure Kona’s presence felt effortless, fun, and unmistakably Hawaiian.
With an estimated 50,000 attendees, the pier became a sea of leis and laughter.
Kona’s beer garden stayed buzzing all weekend, driving sales and good vibes in equal measure — proof that when the island spirit shows up, everyone wants in.
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
