A dynamic multi-brand booth that drew crowds and turned samples into sales.
Glanbia Performance Nutrition – Representing powerhouse brands think!, Isopure, Optimum Nutrition, and Amazing Grass, Glanbia activated a unified presence at Natural Products Expo West 2025, spotlighting its diverse portfolio of natural performance products under one cohesive brand experience.
We designed and managed a seamless 40’x20’ trade show environment that united four distinctive Glanbia brands into one powerful statement.
From concept to post-show breakdown, our team oversaw every logistical, operational, and staffing detail — ensuring that each brand within the portfolio shone while maintaining a consistent and premium overall presence.
Sampling stations, product storytelling, and live engagement turned the booth into a magnet for health-conscious attendees and buyers alike.
The booth invited attendees to taste, connect, and experience the innovation behind the company’s natural-performance products — turning an ordinary expo footprint into a living expression of the portfolio’s power.
At Natural Products Expo West 2025, Glanbia connected with over 64,000 attendees — two-thirds of them industry buyers — among 3,000+ exhibitors from 123 countries.
Our activation delivered thousands of meaningful brand interactions, including:
The booth pulsed with energy, taste, and texture — a living showcase of Glanbia’s performance-driven nutrition culture.
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
