A four-city tasting event that made summer sweeter one scoop at a time.
Dole Whip – dairy-free soft-serve frozen treat, created by the Dole Food Company
We ignited the buzz around National Dole Whip Day on July 17 — then kept the momentum rolling with four weeks of high-energy street activations in San Francisco, Boston, Tampa, and Orlando.
Our brand teams turned family-focused summer events into tropical tasting moments, inviting crowds to chill with Pineapple and Mango Dole Whip — right where they live, laugh, and play.
All creative assets were built for long-term scalability, giving the brand tools to replicate the magic in future campaigns.
We blew past our sampling target with over 64,000 servings shared — a clear sign that the flavor love was real.
Crowds lined up, conversations sparked, and Dole Whip became the go-to treat of the summer.
Every stop delivered not just samples, but smiles, selfies, and genuine brand fans in the making.
Since 1995, Makai has been connecting brands with people through live experiences, retail programs, and national activations.
