A four-city tasting event that made summer sweeter one scoop at a time.
Dole Whip – dairy-free soft-serve frozen treat, created by the Dole Food Company
We ignited the buzz around National Dole Whip Day on July 17 — then kept the momentum rolling with four weeks of high-energy street activations in San Francisco, Boston, Tampa, and Orlando.
Our brand teams turned family-focused summer events into tropical tasting moments, inviting crowds to chill with Pineapple and Mango Dole Whip — right where they live, laugh, and play.
All creative assets were built for long-term scalability, giving the brand tools to replicate the magic in future campaigns.
We blew past our sampling target with over 64,000 servings shared — a clear sign that the flavor love was real.
Crowds lined up, conversations sparked, and Dole Whip became the go-to treat of the summer.
Every stop delivered not just samples, but smiles, selfies, and genuine brand fans in the making.
