Announcing makai Vision: Real-Time Consumer Intelligence Without the Clipboards

A New Way to Hear Your Customers

We are officially building and launching a new platform called makai Vision. This system uses AI-powered Ray-Ban Meta smart glasses to capture authentic consumer conversations during live experiences. Our brand ambassadors wear these smart glasses during in-store sampling and experiential activations. The goal is to capture what every customer really thinks without asking a single survey question.

We are moving away from relying on memory or writing notes hours later. Instead, we capture every first impression, smile, hesitation, and objection in real time. We capture organic moments when a consumer says, "Wow, that's actually good."

Moving Beyond Post-Event Guesswork

Experiential marketing has always been great at creating memorable moments. Now, it is becoming one of the richest sources of consumer insight. For years, the standard approach was simply asking how the event went after the activation ended. We realized that relying on post-event recaps leaves too much valuable data behind.

By eliminating traditional surveys, clipboards, and guesswork, we capture real consumer intelligence. We want to document the unvarnished reality of the sampling table directly from real conversations.

Turning Authentic Conversations Into Actionable Insights

The mechanics of makai Vision operate directly at the point of interaction. Our brand ambassadors conduct their normal consumer conversations at the event. Meanwhile, the AI-powered Ray-Ban Meta smart glasses capture these interactions as they happen.

Next, artificial intelligence analyzes those specific interactions. The technology processes the captured data and immediately turns it into actionable insights. The entire process happens naturally without interrupting the consumer.

Knowing Exactly What Happened on the Floor

This capability completely changes what you get out of our brand activation services. Instead of asking how the event went, you will finally know exactly what consumers were actually saying. You will clearly see which product features generated the most excitement. You will also understand exactly which objections kept coming up during the activation.

The data will reveal which competitor was mentioned most often by shoppers. You will learn which demographics responded best and which locations outperformed the rest. You will know exactly which brand ambassadors created the highest engagement.

Perhaps most powerfully, you will know what facial expressions and first reactions revealed before a single word was spoken. You receive direct intelligence from real conversations.

Testing makai Vision on Your Next Activation

We are currently looking for a handful of forward-thinking brands interested in testing makai Vision. We plan to test this system during upcoming sampling programs and live activations. This is a chance to see your consumers through an entirely new lens.

If you are curious about gathering real consumer intelligence, let us talk. Reach out to the team at makai to put this new technology to work on your next activation.