SoyJoy
Art of Optimism Tour

Makai strategized and created a 16 week mobile tour throughout the United States. The tour included stops in 8 key markets, targeted to increase SOYJOY’s brand exposure and awareness among key consumer demographics.

Objectives

• Generate awareness and trial of the SOYJOY brand.
• Engage consumers in a unique SOYJOY experience
• Drive an emotional connection to the brand.
• Educate consumers about the benefits of whole soy and SOYJOY products.
• Drive retail sales of SOYJOY bars in activation markets.