Art of Optimism Tour


Makai strategized and created a 16 week mobile tour throughout the United States. The tour included stops in 8 key markets, targeted to increase SOYJOY’s brand exposure and awareness among key consumer demographics.


  • Generate awareness and trial of the SOYJOY brand.
  • Engage consumers in a unique SOYJOY experience
  • Drive an emotional connection to the brand.
  • Educate consumers about the benefits of whole soy and SOYJOY products.
  • Drive retail sales of SOYJOY bars in activation markets.

Total impressions

Total consumer engagements

SoyJoy bars distributed

Premiums distributed