Art of Optimism Tour
Makai strategized and created a 16 week mobile tour throughout the United States. The tour included stops in 8 key markets, targeted to increase SOYJOY’s brand exposure and awareness among key consumer demographics.
- Generate awareness and trial of the SOYJOY brand.
- Engage consumers in a unique SOYJOY experience
- Drive an emotional connection to the brand.
- Educate consumers about the benefits of whole soy and SOYJOY products.
- Drive retail sales of SOYJOY bars in activation markets.