Fiesta Broadway


Engage consumers in a unique and memorable experience that reinforces the five services offered under the AT&T corporate umbrella with the end goal of driving sales


  • Executed activation in Downtown Los Angeles
  • AT&T branded signage
  • Tented activities included branded style games, a ticket redemption area, and an open stage pavilion along with an exclusive AT&T sales area
  • Hourly BlackJack cell phone giveaways
  • DJ and emcee provided entertainment
  • Uniformed Brand Ambassadors
  • Staff wore “Feria” themed uniforms to fit the Cinco de Mayo celebration


  • On site impressions: 180,000
  • Consumer interactions: 11,846
  • Total sales connections: 106