AT&T
Fiesta Broadway

Objective

Engage consumers in a unique and memorable experience that reinforces the five services offered under the AT&T corporate umbrella with the end goal of driving sales

Action/Tactics

• Executed activation in Downtown Los Angeles
• AT&T branded signage
• Tented activities included branded style games, a ticket redemption area, and an open stage pavilion along with an exclusive AT&T sales area
• Hourly BlackJack cell phone giveaways
• DJ and emcee provided entertainment
• Uniformed Brand Ambassadors
• Staff wore “Feria” themed uniforms to fit the Cinco de Mayo celebration

Result

• On site impressions: 180,000
• Consumer interactions: 11,846
• Total sales connections: 106