Nestle - Hot Cocoa Ski Resort Tour

Objective
Distribute various flavor samples of NHC while engaging consumers in the brand essence and generating data capture.

Program
Sampling was executed via cambros from a branded tent, while “Snow Teams” executed a grassroots, backpack-sampling program around the lodge and surrounding mountain. Music and emcee entertainment attracted consumers to the tented area for samples, prizes, premiums, helping to generate data capture for the brand. A prominent and fully branded “Saucer Cross” raceway competition also generated excitement at the event.

Result
Over 71,000 samples were distributed throughout the program, while registering thousands of consumers for future CRM opportunities.